Northwestern Startup: Kinetiq

logo

Founded: 2012

Northwestern Inventor:
Alok Choudhary
McCormick School of Engineering and Applied Science
Electrical Engineering and Computer Science

kinetic (f/k/a 4C Insights) provides complete solutions for marketing and sales engagements on social media. This Northwestern startup had a successful exit and was acquired by Mediaocean. kinetiq's platform helps customers to analyze competitors’ social presence in real-­time; identify and discover user sentiments and emergent conversations; create and target high-reach, lower-cost advertising and publicity efforts and manage social media campaigns..

kinetiq Website

Patent Information: